Sports shoes have long been in demand due to their convenience and comfort. Sneakers fit almost any look. Therefore, they are worn not only by athletes or people leading a sports lifestyle, but also by most other people who simply appreciate the convenience of walking. Manufacturers of these shoes annually release new lines, trying to attract as many buyers as possible. Advertising of famous brands can be found not only throughout the city, but also on television, so their products are distributed all over the world. What are the best brands of sneakers according to the average consumer?
Adidas
The largest sports shoe company was founded in 1948. Since that time, being the founder of the brand, has become one of the most popular and wealthy people on earth.
Today, the Adidas company owns a large number of subsidiaries, delivering its products to almost all corners of our planet. Comfortable footwear, made according to all quality standards, is distinguished by a variety of designs and colors. Therefore, choosing sneakers will not be difficult for any buyer.
Puma
Few know that the founder by Puma is Rudolf Dassler, whose brother is Adolf Dassler (owner of Adidas). 1924 is the year of foundation of the famous brand from Germany. The main focus of the company is the creation of sports shoes for athletes. Therefore, they are so popular among football players of almost all national teams. Convenience combined with high quality does not require additional advertising.
Reebok
What other sneakers? The list of firms will be continued by Reebok. The company was founded in 1958 by Joseph and Jeffrey Foster, who became shoe makers thanks to their grandfather Joseph William Foster. It was he who passed on the technology for sewing sports shoes to his grandchildren. Since then, the name of which is translated as "swift-footed African gazelle" has been producing sneakers according to family traditions. Adidas has now taken over the Reebok brand, making it a subsidiary.
Nike
Continuing to describe the brands of sneakers, consider another one called Nike. The year of foundation of the company for the production of sports shoes was 1964. Today the firm is the largest company in the United States.
The scale of the footwear produced is simply amazing in its size, the company annually earns an income equal to more than one billion dollars. The sneaker lines are for consumers different kind... Each person will be able to choose their own shoes, starting from their individual preferences.
Converse
One cannot fail to mention Converse when talking about popular sneaker brands. The company is one of the very first to start producing sports shoes. The Converse brand became known back in 1908. Since then, the shoes of that brand have been in great demand, especially since Nike has recently become the legitimate owner of this brand.
Keds
Today, the firm is a supplier of athletic shoes to most American basketball players. The company has been producing goods since 1916, attracting buyers with comfortable and fashionable models.
Fila
Describing the brands of sneakers, let's talk about Fila. Shoes of this brand began to be produced in Italy since 1911. Today the owner of the company is located in South Korea, where the headquarters of the File brand is located. The company has achieved great results in the production of sports shoes. Therefore, it is one of the leaders in the sales market.
Conclusion
Now you know whose brand the quality sneakers are. All brands listed above are quite popular. Therefore, their shops can be found in almost every city.
Logotype (from ancient Greek λόγος - word + τύπος - imprint) - the original outline of the full or abbreviated name of the organization or product. The logo is the verbal part of the trademark. Wikipedia
The logo helps the company gain popularity, forms the image, it is also a guarantee of quality, but at the same time it is a great tool for counterfeiting. The companies below have their own unique style and great logos.
Nike's logo (in English swoosh, which means "the sound of air being cut through" and translated as the name of the winged Greek goddess of victory Nike) is nothing more than the wing of the goddess Nike.
It was invented in 1971 by Caroline Davidson, an advertising student at the University of Portland. At the request of Nike founder Phil Knight, she drew a small logo that could be placed on the side of the shoe. Her award was only $ 35, and in 1972 this logo was already in full swing on the products of the Nike brand.
Adidas and puma
In 1948, the once family business of Christoph Dassler passed to his sons, Adolf and Rudolph. They divided the factories and so two competing companies were formed, Adolf, who hated his name and everyone called him Adi, called his brainchild - Addas,
and Rudy named his company - Ruda.
But after a few months Addas turned into Adidas (an abbreviation for Adi Dassler), and Ruda - into the more sonorous Puma. The brothers agreed not to use the name and symbols of the family business. But Adi broke the word and added a third strip to the existing Dassler logo, this was in 1949.
And in 1972 the Shamrock emblem appeared, it is a symbol of the Adidas Originals trade direction. "The three sheets represent the company's presence on three continents of the world."
The Puma logo initially looked like this:
This is a representative of the cat family - a puma, in a jump, and the name of the founder is Rudolf Dassler. According to one version, Rudolph himself invented this logo. And only by 1960, the company logo became similar to the one we know now.
Gucci was founded by Guccio Gucci in 1921 in Florence. He had six children, and the eldest son Aldo in 1933 came up with the Gucci logo - two intertwined letters G.
But this is not only two letters G, but also a modified image of two stirrups. And the signature red and green stripe is an attribute of the saddle design. Indeed, at the beginning, Guccio Gucci traded bridles and other leather accessories for equestrian sports.
Givenchy
This brand was founded in 1952 by Hubert Givenchy. There are four Gs connected in the logo here. This is something like the Givenchy code. Rumor has it that there is a hidden meaning in the arrangement of the letters.
Sneakers with the letter N are very popular today all over the world. Impeccable quality, pleasant and fashionable design, a variety of models - all of this might not have happened if it were not for the desire of NewBalance from the very first days of its existence to constantly develop, introducing new technologies and embodying interesting ideas
First steps to success
The company began its activity in 1906 in the USA (city of Belmont) thanks to the efforts and efforts of William Riley, who emigrated from England. It was he who came up with the idea of \u200b\u200bcreating a three-step instep support for the heel after he paid close attention to a chicken walking on the grass. The bird's walking was extremely balanced due to the structural features of its legs, each of which had three points of support. This formed the basis for the development of the instep support, and then the creation of orthopedic shoes, which the company produced for many years to come.
Another success for NewBalance came in the late 30s of the last century, when the first batch of running shoes was developed for the athletes of the local club. Subsequently, along with the growing interest of Americans in running, sales of branded shoes began to grow, which continued to be refined and improved. At one time, the company was recognized as the best world sports brand, leading in the introduction of new technologies. All this made it possible to continue working not only in the USA, but also to open a representative office in England.
Development today
NewBalance sneakers are still in high demand. Despite the fact that the company occupies only 4th place in terms of sales after such global brands as Adidas, Nike and Reebok, this does not prevent it from being heard and gaining the trust of new customers. More than 45 million pairs of sports shoes are marketed annually, each of which has an integral part of the letter N sewn onto the base material (see photo). Today this symbol is perceived not only as a decorative element, but as a quality mark. By the way, the company pays special, close attention to the latter at each stage of production.
It is noteworthy that NewBalance sneakers, like other brand products, are made only in factories located in the USA and England. Unfortunately, the "troika" of the above-mentioned leaders, who have long been producing their products exclusively in Latin America and Asia, cannot boast of this. So you know, if the seller offers you NewBalance sports shoes, on the ethics of which the inscription "MadeinChina" flaunts, then this is an ordinary fake, of which a considerable amount has been divorced.
About shoes
Sneakers with the letter N are loved and adored in many countries around the world. They are preferred by those dandies and fashionistas who value comfort and quality, but do not betray the impeccable modern design. The company's catalog contains a huge selection of sports shoes, including the 574 model, which today is very popular, both among athletes and ordinary people... Undoubtedly, everything else deserves attention: a natural upper (leather, suede), a special wear-resistant sole, improved shock absorption and, of course, exceptional comfort. All these criteria are met by any pair of sports shoes with the letter N, produced under the NewBalance brand. The variety of colors cannot but rejoice - everyone can choose what he likes best.
Thus, NewBalance sneakers are both fashionable and practical. For several decades they have been pleasing us with their quality and design, continue to improve, acquire new models. They are popular not only in the USA, they are also worn with great pleasure by residents of many other countries, including Russia. Moreover, buying them today is not a problem - the main thing is not to run into a fake, entrusting your choice only to the seller, whose honesty you will not have to doubt.
A logo is essentially a visual representation of a company. Think of Macdonald’s golden arches or Nike swoops - these impressive logos have embodied the two largest empires under their banner. However, many companies still skimp on developing this key part of building the corporate ideal. A good, memorable logo significantly increases the growth and loyalty of customers, forms the right impression among business partners, and creates a corporate identity.
There are 3 types of logos:
- Repeating elements of infinity. For example, the fundamental power of the IBM, Microsoft, and Sony logos is created by the overlapping elements that make the brand symbols distinctive.
- There are logos that literally illustrate what the company produces or provides, for example, painting houses often use an illustration of a brush or paint in the logo.
- The use of abstract graphic symbols. Examples include Nike. Over time, the image of the brand name has become a reminder for consumers of the company in any situation.
Consider the most popular famous and shoe logos.
Nike
The logo of the famous company is represented by the popular Swoosh, which identifies the wing of the Greek goddess Victoria (the Greek name Victoria means “victory”). The logo project was launched in 1971 by Caroline Davidson, a graphic designer and student at the University of Oregon. Caroline this project was proposed by Philip Knight, one of the founders of the company. Knight didn't particularly like Caroline's suggestion, but he was confident the logo would work for him in the future. And, as we can see, he was not mistaken in his calculations. Later, as the Nike brand rose to international heights, Philip gave Davidson a diamond Swoosh ring as a token of gratitude, and a wide array of branded sportswear and footwear.
Adidas
The Adidas brand was created after the collapse of his father's company, which was called Gebrüder Dassler Schuhfabrik. Initially, the name of the company sounded like Addas - an abbreviation of the initial letters of the name of the company's founder. However, a few months later, Addas was changed to Adidas (the founder was called Adi among his friends).
The branded three stripes depicted on the logo were purchased from the Finnish sports company Karhu in 1950, and today it is the style of the company, which is included in the most popular logos of famous brands. By the way, the stripes symbolized the popularity of the company on three continents.
Puma
Rudolf Dassler, brother of Adolf Dassler, in turn founded the Puma brand. The first version of the company's logo differs from the one we know now - initially the name of the company sounded like "Ruda" (on behalf of the founder of Rudolf, Rudoo). According to one version, the first version of the logo was developed by Rudolph himself, and in the 60s of the 20th century. the symbol has acquired the familiar shape of a Puma.
Gucci
Gucci is the brainchild of Guccio Gucci, who laid the foundations of the now famous brand in 1921 in Florence. One of his six children, he became the designer of the famous logo in 1933. Today, the Gucci symbol is chicly included in the logos of famous clothing and footwear brands, as it occupies one of the first places in recognition.
The overlapping G letters became a special feature of the symbol. However, these are not only letters, it is a symbol of two stirrups - the heritage of the Guccio Gucci brand, which sold accessories for horses.
Givenchy
Givenchy is a fashion brand that was founded in 1952 by Hubert James Marcel Taffin de Givenchy. Today the company also produces perfumes, clothing and jewelry. The logos of famous brands have been replenished with another popular symbol of the fashion house.
The logo design is quite simple, but attractive and mesmerizing at the same time. It is a four "G" that occupies the entire area. Givenchy's logo is reminiscent of flowery Celtic jewelry.
Levi Strauss & Co
Levi Strauss & Co. (LS & CO) was founded in 1853 when Levi Strauss moved from Franconia to San Francisco to promote his brothers' haberdashery branch on the west coast. Already in the 1870s, the company launched mass sales of denim overalls, which were successfully sold to customers.
It is worth noting that jeans in the form that are known to the modern man in the street began to be produced only after 1920. It is noteworthy that the original logo of the company appeared in 1886 and consisted of two horses tearing jeans into different parts. Logos of famous clothing brands, the history of their creation, as a rule, is overgrown with legends. So, the appearance of the LS & CO logo was preceded by a story that became an indicator of the quality of the product: the driver tied two separate carriages with jeans and thus drove to the destination station.
Reebok
The company was founded in England in 1895 by Foster and his sons thanks to the founder's desire to equip his sons' sneakers with spikes. After the ascent of the world's manufacturers to Olympus, in 1958, the founder's grandsons, Joe and Jeff, renamed the company to Reebok. The name refers to the African continent, where "rhebok" is a type of antelope. The logos of the world famous brands Reebok and Adidas now belong to the same fashion house - Reebok has been a subsidiary of Adidas since 2005.
Louis Vuitton
The Louis Vuitton fashion house was opened in 1854, after which the whole world learned about the goods of the highest quality and chic. The company logo is represented by the brand's initials and created in the form of a stylization inspired by Japanese floral motives.
Hello kitty
The character itself was conceived and presented to the public in 1974 by Shintaro Tsuji, the owner of the Sanrio company. The Cute Kitty image was registered as the company's trade logo in 1976.
Originally there were two names to choose from: Hello Kitty and Kitty White. Still, the first name turned out to be more attractive, and the character himself became the idol of millions of children and their parents around the world. The logos of well-known companies and brands of children's clothing and toys, previously scattered, have made a single powerful breakthrough in business.
Converse
The history of the company, like its logo, dates back to 1908 and is called the Converse Rubber Shoe Company. In 1915, the founder of Mills Converse began making tennis shoes, but the fateful event for the company happened in 1917: basketball player Charles H. Taylor entered Mills' office with an injured leg. To make it easier for the athlete to move around, Mills designed the high-top sneakers that have become classics in the global footwear fashion industry today.
Converse is not just a brand, it is a whole era, for example, it was in these shoes that Wilt Chamberlain scored 100 points in an NBA game in 1962, and also wore Converse when he scored the decisive goal in 1982. It has been the official NBA shoe for a long time and has been worn by sports legends like Larry Bird and Julius Irving.
Since 2012, the equally popular Nike company has become the owner of this brand.
Lacoste
One of the oldest and most respected brands, whose logo is a green alligator, is known to everyone who at least once was interested in the world of fashion. In 1933, Jean René Lacoste created a company that produced tennis shirts, and the name was formed from the consonance with the sports pseudonym of the founder himself, which sounded like "crocodile skin".
The Rene Lacoste company symbol was born, as well as many other logos of famous brands. The game was worth the candle in this case. The history of the creation of the symbol is as follows: one of Rene's friends drew a little crocodile just for fun, but soon it became the logo of the brand, which is now known to everyone.
Fendi
The company's logo is often compared to a puzzle: these thoughts are prompted by two inverted F letters. The founder of the brand is the popular designer Karl Lagerfeld, who invented the logo for the fashion house of the married couple Edward and Adele Fendi. The recognizable symbol of the fashion house now flaunts on every document signed by Fendi representatives as a fashion print by Fendi colletions.
Chanel
The famous overlapping, back-to-back double C logo saw the light of day for the first time in the fashion world in 1925 on the Chanel No. 5 perfume bottle.
The logos of the most famous brands often have several stories of their creation, as happened with the Chanel brand. One of the versions tells about Mikhail Vrubel, who in 1886 painted horseshoes that resembled the current Chanel logo. Another version says that Vrubel did not take any part in the creation of the symbol, but simply two crossed horseshoes were used as a symbol of success and luck. However, most designers believe that the logo represents the initials of Coco Chanel, the founder of the French fashion house.
Calvin klein
On November 19, 1942, the Calvin Klein brand was created, the logo of which became available to the public only 30 years later. The light and memorable SK logo easily evoked associations about the brand, so it was made on the pocket of each pair of trousers. Soon the popular symbol began to be used not only as a mark of the manufacturing company, but also as a collectible mark.
Versace
The icon of the famous brand is symbolically associated with Greek mythology and depicts the intertwined serpentine heads that often adorn the logos of bags. There are quite a few well-known brands, but the Versace logo is difficult to confuse with another company.
The logo designer was in 1978 by Gianni Versaci, who was obsessed with the classics in art, so the option that turned viewers to stone became a symbol that embodied the designer's fateful attraction to the fashion world.
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